Saturday, 14 May 2011

Evaluation

 Towards the beginning of the music video, effects added during editing allowed the images of the husband and wife to fade out (as shown above). This suggests to the viewer that something may go wrong to make the couple disappear, and puts an idea in the viewers head, making them want to watch on to see what happens. This links back to the research done on why people are likely to watch music videos, and as our research showed that over 50% of the people watched them because of the visual aspects, we payed special attention to creating an interesting visual video whilst editing.
As above, at the end of the music video we used the fading out effect on the widower, this creates a cyclical narrative, and forces the viewer to think back at the beginning of the video when both husband and wife disappeared together. This could suggest that they are now joining each other by disappearing, or perhaps that as her husband has died, the widower feels she has also died, and disappeared with him.

 The close situation of the husband and wife in this shot really shows the intimacy and love between the couple, and helps establish the relationship of the two. It is also a feeling of closeness that the audience and key demographic should be able to relate to - whether with another half or with family.

To establish the fact that there is going to be a barrier in the relationship, we decided to show a real life barrier between the husband and wife in this shot. Directly after this shot the camera pans and tilts upwards, suggesting death or loss, as if looking up to heaven. This fits in well with our demographic of male 14-25, as it would be something that a young adult would be able to pick up on rather than a child.

This scene shows the wife turning down the volume on the old fashioned radio - this suggests she realises something is wrong with her husband, as if she feels he is hiding something from her. When she says the words 'I hope you're not going out there', it suggests to the audience that she has guessed what her husband had been planning, and didn't want him to go to war.
Two images of old fashioned radios were used in our music video to give an authentic and rustic look, this is to link in with the genre of music, and the style of the music video, as well as setting a time period for the viewer without them realising. 
As the leading male and female are obviously supposed to be married, a wedding ring was used as a prop to show the viewer that their relationship was very serious, making it harder for the wife to watch her husband go to war.

This over the shoulder shot of the wife just after she has had the news confirmed that her husband is going to war, shows her reflecting on herself and her relationship. Just after this shot goes to her crying, it suggests that after looking at herself and her relationship she realises everything is going to go wrong.
 Slow panning shots at the very beginning of the music video help set the mood and feel, it suggests to the preferred demographic that it is going to be about loneliness and loss due to the dramatic slow motion of the camera, and also of the desolate location. This fits in with the theme of rock ballad, unlike some of Muse's other videos which are usually upbeat and anarchic, this music video shows the slower more dramatic ballad side of Alternative rock/punk.

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